All Web-site owners want their sites to rank well in the search engines, to increase the amount of traffic to the site. Unfortunately search-engine optimization is a complicated subject, full of conjecture and misinformation. Search Engine Optimization for Dummies cuts through the nonsense, providing a clear, simple explanation of how Web sites manage to reach top positions in the search engines...and how your site can, too.
This e-book version of the best-selling book on SEO has features that make it a step up from the paper version: "Flip" pages, live index, live Web links, & zoom images. The book is getting fantastic reviews from readers who have used it to boost search-engine positions, sometimes within days. In some cases reading just Chapter 2, "Your One-Hour Search-Engine-Friendly Web Site Makeover"--unlocked and fully readable in this free shareware-book download--is enough to boost a site to the top of the search engines. In most, of course, more work is needed, so the book covers every important subject related to boosting a sites search-engine rank. It simplifies the subject, clearly explaining how to improve a sites position in the major search engines--Google, Yahoo, MSN, etc--through optimization and linking. It covers a wide range of subjects, from creating sites that dont block the search engines (many do, inadvertently), to building pages that will index well (most wont), from an explanation of why you dont need to "register" with the search engines (theres a quicker, more reliable way to get indexed), to an in-depth discussion of the importance of links and how to create them. SEO for Dummies demystifies the "Google PageRank," and also explains why much of what youll learn about search-engine optimization is just plain wrong.
In addition, it explains the famous "miserable failure" search results--what it is, how it was created, and why it proves the power of links to push a Web page to the top of the search engines, within weeks, perhaps days.