Bulk Mac Mail for Panther is more than just a mass mailer. In the modern corporate world, communicating with customers is the biggest concern. With highly competitive today's market, the winner is always a company with the best customer communication and service. It is very hard to provide constant and up-to-date communication with your clients, but the rewards are tremendous. Returning customers, referrals and good name are just a few of those. Of course, these will immediately translate into cash and additional sales. There are numerous ways of keeping in touch with your customer base, but the easiest and most inexpensive way is through the use of email. However, when you try using email as your medium, you will immediately face numerous problems such as message personalization and delivery rate. Bulk Mac Mail for Panther solves both problems by allowing you to use message templates with multiple custom fields from the recipient database inside your messages. Bulk Mac Mail for Panther will automatically convert such templates to series of personalized messages by replacing macros with the real data taken from your recipient database. Maintaining your database of customers is easy with Bulk Mac Mail for Panther even if lots of existing customers unsubscribe from your mailing list or change their email addresses while new customers come in. It also allows you to import your customer lists from files of any type along with all additional fields you require for your mailing. Bulk Mac Mail's delivery rate is unbeatable; it delivers most of your messages to the destination. There is no need to worry that many content and spam filters will prevent you from delivering your messages; Bulk Mac Mail for Panther generates separate personalized email messages that are all different, and since all messages go through the standard Apple Mail's message delivery framework, they are absolutely indistinguishable from the messages that were actually sent by Apple Mail.